As a business owner, you’ve probably heard the term SEO, short for search engine optimization. But what is SEO and how does it work? Why should you care about it when it comes to your website and online presence? I sat down with SEO expert Sean Work, of Judicious Inc. to get some answers. Read on to learn about the importance of SEO, common SEO mistakes, and one thing you can do right now to improve the SEO of your website.

A reoccurring nightmare: you’re staring at your computer screen, way past your bedtime. You need to write copy for your website…but everything that comes out is unintelligible mumbo jumbo. Cue the panic. What is happening? You do speak the English language...don’t you?! Then why is this so hard? As a professional copywriter, I’ve written hundreds of websites for all kinds of businesses. The main thing I’ve learned from all this writing (and my fair share of panicking), is that great website copy is like baking a delicious cake. You need to start with a few key ingredients, in a specific order, or else it’s going to come out crappy. Here’s my three C’s of great copy - with some simple writing exercises to help get you started.

Blog, shmog. Have you noticed how many companies today have a blog on their website? What’s with this trend, you ask? Unlike bell bottoms and the man mullet, I’m afraid this one is here to stay. The truth is, blog posts are good for business! In this article, I’ll explain the very real benefits of creating a blog on your website, plus give you a few insider tips on blogging for newbies. Here’s 5 reasons why you should have a blog on your website.

A great bio serves as a flash point of connection. It makes people want to meet you, work with you, and maybe even climb aboard your mission to the moon. Whether you want to spice up your LinkedIn profile, add a bio to your website, or share your story in a nutshell - there’s an art to writing a professional bio. I should know. Since I started my content writing business in 2016, I’ve written well over 200 professional bios for clients of all stripes. From artists to accountants, to entire non-profit boards, I’ve honed the skill of telling your story in a powerful 300 word punch. Here’s my step by step guide for how to write a killer professional bio.